The findings suggest that firms are more likely to develop market - oriented strategy if a firm possesses stronger marketing capability or manufacturing capability respectively 研究結(jié)果為當(dāng)廠商擁有較強(qiáng)的行銷與制造能力,廠商較傾向發(fā)展市場導(dǎo)向策略。
After years of painstaking endeavors , global network for market penetration has been available accordingly , based upon the market - oriented strategy formulated by the company senior management 我們新聯(lián)誼公司將一如既往地圍繞“聯(lián)天下朋友,創(chuàng)世上大業(yè)”的這個企業(yè)精神,探索企業(yè)生存發(fā)展之路。
After years of painstaking endeavors , global network for market penetration has been available accordingly , based upon the market - oriented strategy formulated by the company senior management 我們新聯(lián)誼公司將一如既往地圍繞“聯(lián)天下朋友,創(chuàng)世上大業(yè)”的這個企業(yè)精神,探索企業(yè)生存發(fā)展之路。
In the second part , firstly , the author analyzes the outer enviroment and competitive situation that xiaolingtong faces by the method of the pest model , the porter ' s five - power model and the swot model and then points out the foshan xiaolingtong ' s marketing - oriented strategy 第二部分是案例分析。作者首先運用pest分析法、波特的五種競爭力模型和swot分析法對外部環(huán)境、競爭情況及佛山電信小靈通自身做了深入的分析,提出了小靈通的戰(zhàn)略方向。
Based on farsighted market - oriented strategies , modern management , strong funding and rational human resource , donglun group is working hard to provide best products and services for the customers . under the leadership of mr . liangping cai , president and general manager , the whole staff of donglun group is determined to realize new achievements and sustainable development respond with a spirit of exploring and pragmatism . company concept 東綸集團(tuán)有著高瞻遠(yuǎn)矚的經(jīng)營理念和現(xiàn)代科學(xué)的管理模式,有著雄厚的經(jīng)濟(jì)實力和科學(xué)合理的人力資源,為了迎接更加激烈的國內(nèi)外市場競爭,為了提供一流的產(chǎn)品和服務(wù),為了實現(xiàn)企業(yè)的不斷發(fā)展,董事長兼總經(jīng)理蔡良平先生攜其管理核心,領(lǐng)導(dǎo)全體同仁務(wù)本求實,開拓進(jìn)取,決心再創(chuàng)新的輝煌。
In this paper , the author firstly introduces the theory of enterprise strategy , and then analyzes the macro - policy environment , the coke industry condition and the coke enterprise situation . on the basis of the analysis and the prediction , the author presents the strategic position and objective of the chang zhou factory of coke and chemicals by means of swot analysis . in addition , cost leadership , backward integration and concentric diversification strategy of partial expansion , and the market - oriented strategy are put forward 本文首先對企業(yè)戰(zhàn)略研究的理論進(jìn)行了簡單的介紹,然后對焦化廠的宏觀政策環(huán)境、行業(yè)狀況及企業(yè)現(xiàn)狀進(jìn)行了分析,根據(jù)分析、預(yù)測結(jié)果及swot分析的基礎(chǔ)上,提出了常州焦化廠的戰(zhàn)略定位和目標(biāo)、低成本戰(zhàn)略、局部擴(kuò)張的后向一體化及同心多元化戰(zhàn)略、市場導(dǎo)向戰(zhàn)略。